- Haven’t quite figured out how I want to address existing customers on getting them to pay more. (most of my time was on a select few of our existing customers)
- Haven’t been able to finish any of the content I’ve started, I have about 3 posts started and none finished
- Month to Date Revenue –
- One Time: $5600
- EMRR: $7086
- Total MR: $12,686
- Got my Microconf ticket so I will be attending that if you were listening to our last episode
- Had 2 discovery calls
- One was not a good fit at all
- One was a really good fit but they aren’t ready to make a decision just yet so we’re going to work that lead a bit
- A lot of MY time this week has been focused on 2 customers and getting some funnels launched for them
- One was a really cool quiz campaign that places leads into one of two funnels based on their quiz results
- The other was one of our newer customers that has been using Infusionsoft for years and we’re doing a massive cleanup of their application.
- We planned out a new funnel for a customer that is going through a re-brand currently
- Made some big strides in planning our trip to Japan
- Had a call with some prospective support help which i’m exploring with the team
- Made some progress on outlining the makeup of our “all access group” which I want to launch January/Feb
- Overall pretty light plans now through New Years so these are plans that are partly this week but things I’m wanting to do over the next two weeks
- This week I have 2 Discovery calls
- I’ll be Following up with a few prospects
- 2016 Planning
- Monday afternoon is dedicated to 2016 planning
- Tuesday is a full planning day
- I really want to have my goals more dialed in and we’re reviewing goals on our mastermind call this coming week so want to spend some good time thinking through this stuff
- Internal Activities
- Writing a few blog posts and getting those setup
- Reviewing initial results of my webinar funnel blueprint campaign
- Adding some SOP’s for a few campaigns that we’ve been creating a lot of lately
- Review some information on W2
- Spend some time reviewing the backend of our new site so I know how and where to tweak things. I haven’t given it enough time yet.
- WIN – Get caught up with emails after being out of town. I have several hundred to go through and just hate the feeling.
- WIN – Share some key strategies and takeaways I had from the conference to try and implement some of the changes. In particular, a testing framework for ideas. I’ll share more about how we’re going to do this when we have something in place.
- FAIL – Test the next major feature of our software (which means we need it ready to test)
- FAIL – Hoping to get the new designs at least 75% of the way complete by the end of the week as well. Which means I’ll be working closely with the designer to provide feedback.
- $31k MRR – We had a couple losses on the DFY side of things which weren’t too surprising. One was a login authentication service that verified a user by using a selfie. So that went about as well as you could imagine.
- Really feeling burnt out on the customer management portion honestly. I am just not enjoying the operational management and customer communications on the done-for-you side of things. I think part of me knows we’re going to be “end of life’ing” the service side of things and mentally I’m just there already. It is really taking away my ability to grow and market, which is who I am at the core. The service side just appeals to a different type of customer than our target market on the software side (which is sales managers). This all being said, 2016 is really going to be a focus on the software and dialing that in.
- Version 2 is not yet at a point where I can test. That said, we set a tentative launch date for it for Jan 23rd. This is still a little ways away, so it might end up being a moving target, but I think it’s possible.
- Made progress on the app design. The existing app has been completely re-designed and we’re now moving onto the V2 elements. I’m getting more and more excited. I also posted for an html/css coder to take the designs and get them into something usable for my dev team.
- Spent several hours with the team going over pricing. Not even the cost, but how to structure this within our app going forward. You would not believe how complicated this is to factor in per user pricing, with a value like number of prospects on each tier. That part is easy, but then you have to start thinking about sales manager roles that don’t get charged, if they add users half way through the month… how does that effect commissions if we pro-rate it, what if the sales manager person/admin quits, how does that get handled? So many scenarios, I couldn’t believe how much time our team spent going through this.
- Michael and I put together a power session Thursday working on our content plans for 2016. The NeuYear calendar I purchased came in handy for this also. We came up with a content framework for how we’re going to schedule and produce content consistently and put specific content pieces on the calendar. We’ve really dialed in our focus of sales managers and have a bucket of content topics now that cater to that audience.
- LeadFuze officially turned one year old this past week!
- Get app design 100% complete
- Get html/css finished also on all of the designs and start to implement this with V2
- Test V2 of our software
- Work on a knowledge base for new version of the software
- Finalize content promotion strategy for the content we have planned for first quarter of 2016
- Unplug for Christmas and then staying at a cabin with some friends the week of New Years.
- Mobile Marketing Engine
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