- Begin work on sales page and
- Restart fb ads with new creative
- Update webinar slides
- System.ly Revenue –
- MRR: $22,050
- September One-Time Revenue: $9000
- Tie up all loose ends for S2S 2.0
- Finished this client audit
- Started work on my presentation slides for next week but not done, need to work on that this weekend
- Recorded some Active Campaign tutorials which took longer than expected (since we’re figuring out how to teach our system using Active Campaign) But pleased with the outcome
- A lot of this week was getting caught up in the whirlwind.
- Create sales page
- Create webinar page
- Setup webinars
- Setup ads to start Sept 20th for webinar on the 27th and 29th
- Recording 2 bonus interviews
- Packing our house since the renovation starts
- Looking for apts
- Get first versions of some of the new functions designed. In addition, I have some more elements of the app that need some tweaking that I want to get wireframed as well.
- LeadFuze software revenue is $29.3k MRR.
- We just seem to be at this $30k plateau. Ironically, we were there with our done-for-you revenue as well before we started transitioning to the software. I had this happen with my agency for awhile as well before finally breaking through. Damian said this week, and I agree, it’s one thing if we didn’t know why, but we know why and we have a plan to fix it so we just need to ride it out.
- Had an article go live on Forbes where I talk about having a plan to replace key employees. Obviously, this was something I had to recently navigate through this past month.
- Had our kickoff call with PRX to work on our first piece together. They asked several questions which helped them put together the story.
- Been able to operate at inbox zero the past couple of weeks now which is always a great feeling.
- In addition, I’ve really been focusing on one MAJOR task each day. This has had a great impact on stress level, but also it helps the quality of what that one task is. There’s always a handful of other things to do every day, but having just ONE key thing each day as helped me feel more in control. I’m a control freak, so it’s suiting me well so far.
- Spent more time this week mocking up new features and updated pages within the app.
- Went back and forth on several design versions with our designer as well.
- These can be tough because not only do you want to factor for current version and new features, but also features that are in the works further down the line.
- I was realizing our current setup with part-time developers just wasn’t going to be enough. We have three people involved now, but no one is full-time and that ultimately means this isn’t their top priority. So still weighing the pros and cons of this, but I want to get a full-time developer on this ASAP so we can accelerate our progress with the app.
- I reached out to 8 developers locally through LinkedIn with a very generic message that got 0 responses. It didn’t talk about our tech stack, pay, or anything. So the next morning I found 7 more that were actually better fits and I had a very specific message about our tech stack and pay, and I had 4 respond and set up times to talk. I’ve held 3 of them, but only one do we feel comfortable moving forward with. He seems super promising, so we’ll see how that goes.
- I also have a call lined up with a service called Andela that does developer placement. We’ll be talking next week and if nothing else, we’ll have that in our back pocket.
- Another route is through an agency, but this is the least ideal situation.
- We started doing a weekly marketing meeting with Damian, Michael, and myself just to coordinate efforts and ensure we’re staying on the same page. We have a lot of different things planned from a content and strategy standpoint, but need to make sure we’re all one beating heart as we move forward.
- We went live with our monster cold email template blog post. We recorded some audio/video of Damian and I going through the different examples and tearing them apart. These are examples we found online that people are promoting as good examples and I think there’s maybe actually only one or two that are any good. So we wouldn’t to educate people on the WHY some emails are good and where they’re missing the mark.
- Damian and I went through ZenDesk and Salesforce together. Excited to pull the switch over to these solutions. We actually already did with ZenDesk. We just had so much confusion around our Intercom button being a live chat option that it just causes more frustration than it’s worth. Looking forward to actually going with a more traditional support system. Just need to get familiar with ZenDesk for support after being in Intercom for this purpose for so long.
- Zendesk has the ability for you to custom design your knowledge base and so I found a person on Upwork who specializes in that and hired him for the job.
- Had a call with Zenefits about lining up next steps to offer benefits to employees. This will be needed for our team and critical if we plan on being able to hire a top engineer from another company. I went through the whole process of picking medical, dental, and vision plans and supplying all the paperwork they needed to get the process started. The hope is that by the 1st of October we’ll be able to get that up and running.
- Had my Founder’s lunch this Thursday with Tim Conley, Vincent Nguyen. We always get together the third Thursday of the month and have lunch at a Yardhouse here in town.
- Picked up Damian from the airport last night and he’s actually here now. He’s staying at my house and we’re just planning some power sessions over the next couple days.
- We spent a few hours today out looking at different office spaces in the North Scottsdale area. This is around where my agency’s office was as well. Convenient access and lots of restaurants around. We actually found two spaces we like, and one space in particular that we plan to move forward with.
- We’ll be needing to re-organize the layout, but that won’t be a problem as this was already expected and planned for by the owner.
- So we’re going to be getting the process started and then try to line up an architect to get things situated. I believe the owner even already has an architect to use for it. We’re looking at probably taking 3 to 4 weeks to finalize the contract, and then we’ll be looking at another 60 days or so for the actual build out, with the plan of being in at the beginning of January.
- Damian and I are going to put in a nice long whiteboard session tomorrow to start mapping out the rest of the year and start creating plans for 2017. Then, I’m taking him to a full Cardinals game day experience on Sunday as the Cardinals will be playing the Buccaneers, which is his favorite team. Should be a nice work hard, play hard weekend.
- Start making some progress on some of the bigger LeadFuze bugs that we have currently.
- Hopefully get an outlet to pickup our PR piece.
- Have our Zendesk portal custom design live.
- Get more interface designs mocked up and start to finalize design concepts for a few of them.
- Zero to Scale Insiders – join us for just $19/mo!
- The 4 Disciplines of Execution – Book worth reading
- How to Replace Key Employees that Leave Your Startup – Forbes Article
- Cold Email Template Review – LeadFuze blog
- General Assembly
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