Greg’s Update:

Fails:

  • Writing:
    • FAIL – Blog post – T&C takeaways
    • FAIL – Blog post – Why your lead magnet sucks.
    • FAIL – Master Followup series for System.ly (outline) but started

Results:

  • System.ly Month to Date Revenue –
    • Mar One Time: $2000
    • EMRR: $18,879
  • We gained one new client which came by way of referral from one of our existing clients
  • We’re most likely about to lose one client but I have a call with them later today to potentially triage that situation. So that’s a bit of a bummer of course but excited to have this call later to learn more. I feel regardless we’re going to learn a lot from this experience so I”ll find a win somewhere from this experience.
  • 1 Sales call which came by way of referral
  • 3 client strategy sessions
  • We recorded our 100th episode of Zero To Scale
  • DONE: Finished our onboarding campaign which is going to help us set better expectations and add structure to the onboarding process and getting a client up and running. Tasks completed for this included:
    • a bunch of emails for this campaign
    • 3-4 videos  filmed, slides created and recorded and edited.
    • A keynote presentation that we’ll use for our kickoff call
  • DONE: Finished our Mission Statement and Core Values and shared with the team and everyone was aligned with this and felt good about it. I’ll be having those designed into an infographic that will be used in our internal onboarding and be shared with clients.
  • DONE: Organize and plan our team effort to create our new project packets for each major type of project we’re working on so that we eliminate a lot
    • Documentation, videos, checklists etc.
  • DONE: Recorded 6 videos of walkthroughs of campaigns for this project packet project we’re doing.

Plans:

  • Motorcycle Training This Weekend starting tonight
  • Launch our new onboarding campaign / get the SOP documented for it
  • Finish and post job description for an executive assistant (10-20 hours per week to start)
  • Complete 6 project packets (the ones I recorded for already)
  • Write ONE mother f’in post.

Justin’s Update:

Fails:

  • FAIL – From Previous Week – Coordinate the launch of a few announcements and guest blogs for post launch. I wanted to wait until things were a little more steady before we did this, but we’ll be ready for it this week.
  • FAIL – From Previous Week – Work on new demo videos
  • FAIL – Reach out to potential affiliates and those on the waiting list to get them signed up

Results:

  • LeadFuze’s revenue for our software right now is $10.6k MRR.
    • This will be an estimate for a couple of more weeks like I mentioned last week. We had a few cancellations during our prospecting issues, but overall not bad. I think we’re through the rougher waters there now.
  • A couple customers wanted to talk with me directly. I try and stay out of these things, but he really really wanted to talk to me…
    • As my sales guy set the table as though I was the point person. I’ve advised him to not say those things. You definitely have to listen and monitor what things are being said on sales calls to ensure expectations aren’t out of line.
    • That said, it really boiled down to these customers being two of about five that came on when we were transitioning systems and so there was a delay. This wasn’t properly communicated, but the calls overall went well.
  • Worked on the landing page copy for the affiliate page.
    • I created the application for it as we plan to only let qualified affiliates in. This is to protect the brand a bit, but largely due to fraud concerns. I just use gravity forms for that.
    • Then went through LeadDyno and got everything set up there. The most time intensive part was actually uploading the over 150 different banners our designer of together for this. We have 4 different messages each with 4 various designs. So each size banner has 16 total banners and we have 10 different banner sizes. This is so affiliates can easily grab a banner with their affiliate link and put it on their site.
    • I’ll link up the landing page in the shownotes for anyone interested.
  • Rolled out MASSIVE update to email validation process. We were having so many issues with this when we rolled out the new update that we weren’t experiencing during the testing phase. Just brutal as it totally stopped any momentum when we launched.
    • The new update gives us so many more emails… removes more true bounces so those come back as no valid email… Super pumped about this as now things are stable and its just a matter of fixing smaller bugs here and there versus something like the app just not working.
  • Plan to raise prices at the end of the month on DFY.
    • We’ll be doing a month-to-month offer, though the first commitment is two months given the setup work involved.
    • That said, prices will be going up pretty significantly. The plan at this point in time is our list build only service going to $1k, our Outreach program up from $833/mo to $1,500/mo and then our Ultimate plan going to $2,500/mo.
    • With a Customer Success Manager coming onboard eventually, coupled with the new data provider costs, and the increase of cost in our software prices, we felt this was the right time.
    • We are also dedicating a team member to run quality assurance on all of the lists. This has been an issue for us up to this point. I create a video and the search queries to run to find people’s lists, but Google and LinkedIn will still give some really irrelevant results as you get a few pages in. These often times get mixed into the lists as the prospectors are just adding away… so we need a quality assurance process. This is getting implemented next week.
  • Michael came over… and we completely revamped our automation sequences in Drip and have a good plan there now. I feel so much better about where things are as it’s just super simple.
    • So much easier having the one main blog newsletter drip, coupled with a 5 part course.
    • Also limiting the onboarding emails to just one with a video walk through and all the helpful resources in the knowledge base that they can refer to. This educates them fully earlier in the process. We can still trigger certain messages if they haven’t prospected, or haven’t connected their email accounts, etc.
  • Other than that, just continuing to handle the support tickets. Which decreased dramatically as the week went along.

Plans:

  • FAIL – From Previous Week – Coordinate the launch of a few announcements and guest blogs for post launch. I wanted to wait until things were a little more steady before we did this, but we’ll be ready for it this week.
  • FAIL – From Previous Week – FINISH all demo videos
  • FAIL – Reach out to potential affiliates and those on the waiting list to get them signed up
  • Leaving town for Vegas for St Patrick’s Day and the opening of March Madness. I leave Thursday and coming back Saturday. So it will be a short week for me.
  • We should have a lot of the remaining bugs ironed out before I leave, which will be a relief.
  • Next week we are also working on a few things for me as super admin. It’s a super admin sprint, so I’m excited for this.
    • Basically, I will have a dashboard for all of our done-for-you customers that allows me at a glance to see all of the statistics versus needing to log into each account individually.
    • This is one of several new things I’ll have at my disposal after this next week.

Resources Mentioned:

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