Greg’s Update:

Fails:

  • Failed to get the epic blog post done. Have tons of good content but still crafting intro/outro and organizing all the good content we have for the post.
    • I’ll have an add setup to drive traffic to the blog post I get live.
  • And second proofed by Sunday (just not realistic with what’s going on and me being gone Wed-Sunday.
  • I’ll have a retargeting ad going live for driving to consultation

Results:

  • System.ly Revenue –
    • MRR: $23,739
  • Web designer has started work on site updates
  • I’ve begun reaching out to potential partners for S2S launch and starting to coordinate with a bunch. This is going to take a lot longer than I thought especially with everyone’s promotional calendars.
  • I did write copy for 9 emails which will be a part of my master followup sequence that should be live this week.
    • This needed to be ready before the traffic started going to these posts.
  • Had a 2 day session with a client in PR (EOF) and mapped out their new customer journey and started the implementation on that.
  • Had a good little mastermind while out there as well.
  • We got to see the Monica Puig win the women’s tennis gold and hear all of the local PR area lose their minds.

Plans:

  • Re-Calibrate this week cuz travel always ruins me.
  • Get the MFU campaign live
  • Finish editing the one epic blog post to go live and have the lead magnet ready to be connected in IS
  • Week 5 of 6 of S2S so we’re nearing the home stretch on the pilot program which I’m excited about
  • 3 sales calls
  • 2 strategy sessions
  • Re-Recording the video that’s on our consultation page and get that live since the emails I wrote point to that page a lot.
  • Other than that, making sure my daily routine gets dialed back in as it always suffers while traveling.

Justin’s Update:

Fails:

  • Needed to talk about partnership channels, with agencies in particular. We’re going to be doing some specific things for them.
  • Going to spend time really focusing on data gathering on companies and prospects. We rely quite a bit on various third parties, but I’ve started to piece together a system where we’re going to be in more control of the data. This will ultimately make us MUCH more valuable while at the same time allowing us to do a lot more from a customization and filtering standpoint.

Results:

  • LeadFuze software revenue is $30.7k MRR.
    • Still reaching out to inactive customers. We should be close to wrapping this up though so it should start going back up in the other direction. This was important for us though as we want insights into WHY they went inactive. So, although it hurts from a revenue standpoint, it’s still the right move overall going forward. This way we can be sure we’re delivering on expectations and we can develop touch points when active users start down the path of going inactive.
  • Finalized the webinar recording over the weekend. It is ready to go. Now I just need to get the entire funnel finalized with FunnelEngine and we’ll be good to go.
  • Aggressively looking for a software engineer to join the team. It isn’t going to be cheap, but we need someone that can lead the team as unfortunately, our CTO will be leaving the team due to family reasons. Startups can be tough on families and I think when Dominic had to cancel his family vacation a couple weeks ago, it was the final straw. Before he came on, he had a long term contract and so his family was used to not having the stresses of startup life. He’s going to stick around and help ensure a smooth transition.
    • So I’ve been scouring Upwork, my LinkedIn connections, as well as FounderDating to see if I can’t find some good potential matches. There are a couple of promising developments here, so we’ll see how things progress.
    • It’s a reminder though, that if you go into partnership with someone… you need to make sure they’re committed and obsessed with what you’re doing. I came across a Jason Lemkin quote where he talked about it being okay to put in 40 hours a week, but your mind should be obsessed with it for 140 hours a week. Not to mention, the commitment level knowing and understanding that it’s going to be a 7 to 10 year project. It isn’t for everyone, but obviously the payoffs can be unlike anything else. You have to make some sacrifices. I am being VERY upfront about this in conversations I’m having with people.
  • Soooooo… we had a little ole AppSumo deal go live this week. We had XXXX purchases of the deal! We were expecting 100 to 300… 500 at the absolute high end. This is running through Thursday of next week. It was like being hit with a hurricane… we were prepared, but not for the volume. We’ve had 1200 purchases so far.
    • We needed to upgrade servers in the middle of the day Wednesday as things were just tapped out. We 4x’d our server.
    • I literally spent all of Wednesday and most of Thursday inside of Intercom. I have a message going out asking why they signed up and we had 1 in about 5 people respond to that email as well. This gives us some quality insights, but I always respond to this as well so it was a big chunk of time.
    • This is basically the cause of my failures this week as things were pretty overwhelming.
  • We have also officially taken over ClosingCall.co. All the legal paperwork is signed and the domain has been transferred. We have some good plans for this site. It is essentially a growthhackers.com or inbound.org, but exclusively with a sales focus versus a marketing focus.
  • We finished going through all of our blog posts and website pages to get them optimized. In addition, we had several crawling errors that we got sorted out through Google Webmaster Tools.
  • Had a call with the lawyer we’re using to make updates to our Operating Agreement and get the Purchase agreement ready for investors. In addition, he put together a quick Separation Agreement for our CTO to sign off on. The operating agreement and purchase agreement I should have today.

Plans:

  • Continue searching for a senior developer and having those calls.
  • Going to spend time really focusing on data gathering on companies and prospects. We rely quite a bit on various third parties, but I’ve started to piece together a system where we’re going to be in more control of the data. This will ultimately make us MUCH more valuable while at the same time allowing us to do a lot more from a customization and filtering standpoint.
  • Legal paperwork for the Operating Agreement and Purchase Agreement for investors.
  • Finalize the webinar inside of ClickFunnels and EverWebinar.
  • Manage new signup replies in Intercom.
  • Group demos running this week. Will be a regular practice going forward.

Resources Mentioned:

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