Brian Casel from AudienceOps.com, a fellow Mastermind Partner, joins us for this special episode today.
For the last four or five years, Brian has been the go-to guy when it comes to content on productized services. With the rise of WP Curve, people are asking, “How can I launch this service that I’ve been offering and how can I treat it more like a product, which is less reliant on ‘me’ and more on the ‘process’.?” Brian has created a course called Productize, which answers that question.
“It’s a way to scale the projects we work on and let them live on.” – Brian Casel
On today’s show, he will focus on:
- Recognizing Signs of When you Should Productize
- Systemizing Creative Work
- The Done for You Component
- Standard Operating Procedures
- Tools and Methods used for Creating an SOP
- Productize Course Overview
“The goal is to make your business scalable and to not require you.” – Brian Casel
Brian explains in detail how he laid out his own productized service and how quickly he began to replace himself and scale his business. From day 1, by using specific guidelines and creating standard operating procedures, he was able to offload some of the tasks and daily work almost immediately allowing him to focus on marketing and sales.
“Some of the nitty gritty, hands-to-keyboard stuff is a great place to start offloading.” – Greg Hickman
Resources Mentioned:
- www.podcastingpress.com
- Audience Ops
- Productize
- Systemly
- The Productivity Show by “Asian Efficiency”
- “Work the System”
- Google Drive/Google Docs
- Trello
- Helpscout
- Slack
- Streak
- Zero to Scale Toolkit
- Mailchimp productized service
Stay Connected:
Join our closed Facebook group for continuous discussion and let us know your thoughts on today’s podcast. If you have questions on the specifics of a welcome kit, we’ll be around to answer.
We’d love to get a 5 star rating on iTunes from you. We don’t plan on asking for this in the episodes themselves since most people are doing other things when they’re listening, but we do plan on asking here. We’ll share the ratings and reviews in the episodes as well. Feel free to email us when you leave a review with your business information and we’ll include it in our shoutout.
We are on Twitter – so follow us!
Want to leave a voice recording that we use on the show? Call in to our voicemail box here with your question!
You can always catch us on Stitcher and SoundCloud
