- Not abiding by my own rules
- From checking Email and scheduling calls (saying yes to shit)
- System.ly Month to Date Revenue –
- MRR: $28,041 (upgraded one client)
- One-Time: $3885
- Total: $31,926
- This week was all about being ready for the webinar:
- I spent about 15+ hours this week working on my webinar slides which I feel pretty good about and have a webinar ninja now reviewing along with my recording.
- Focused a lot of time on setting up fb ads and testing and optimizing different audiences.
- F’d up the ads and had to re-do them so they didn’t gain traction until too late since I haven’t run ads in years.
- Due to this they really didn’t start running until mid Monday and it takes 24-48 hours for them to really ramp up especially if your account hasn’t had much activity recently
- So i was monitoring those and researching what other audiences I can be targeting.
- While it was a big time suck, these are things I can now leverage in the future when I try new ads etc.
- So I had a total of 118 registrants (some came too late) so it was really like 100
- 26 showed up live so that’s 26% show up rate
- 1 sale on the webinar (3.84% conversion which is meh)
- Since then one more person has purchased via the followup
- So I’m looking to improve that.
- 2 Calls with advisors to discuss what’s going on
- 3 sales call – 1 converted, 2 were not ready
- 3 calls with existing clients to migrate them to our existing plans which all went well, one of which even doubled their rate.
- 1 kickoff call with new client
- 1 feedback call with new client which gave me some tremendous insight on scalability and growth.
- 1 call with lawyer
- 1 call with assistant to plan next steps for webinar next week
- Content creation in transition to new schedule
- Start working on ad copy/creative for next facebook ad for the upcoming webinar
- I’ll be using a video ad as well / trying that out.
- Starting to live my new schedule (starting with 2 days a week) no calls before 1pm and going in heavy into content ( I felt the power of it when creating the webinar slides and was offline for most of the day)
- Keep hustling on getting people into this pilot via email and working with a couple partners hopefully to communicate the opportunity to their audiences
- Give myself some thinking time on ways to be more systemized and eliminate the customization in our biz / just raise the prices for any sort of custom work.
- Getting out to steamboat springs this weekend with a big group of people so totally going to disconnect and actually just excited to get into the car and drive out of the city with sarah listening to music.
- In-app onboarding updates
- New prospecting updates not yet live
- Finish webinar
- LeadFuze software revenue is $25.2k MRR.
- On our billing page we allow users to cancel from there. We asked for a reason, but didn’t make it required. We decided to change this process.
- Basically, when you go to cancel – you’ll see an option to book a demo, submit a feature request or suggestion, or cancel my account.
- Clicking on cancel your account will then ask you two questions. Before just had a question label from “Reason” and it was optional. Now it asks “What is missing from LeadFuze that you would like to see?” and “What could be better?” In addition, we’re making these two questions required.
- I’m sure we’ll get some “asdf” type responses, but at least we’ll be getting some more insight into why users are canceling.
- This can then help our product roadmap. It would be more ideal to be able to capture this information upfront, if it’s a missing feature, BEFORE they cancel – because we could potentially expedite those things.
- Started to really map out the whole webinar process on Monday. I broke it down to doing specific sections of the webinar into chunks I could do each day.
- Came up with the offer as well as how I’m going to map out each element of the sales funnel (drip emails before and after).
- However, I have not yet finished the actual webinar. I am hoping to do this today though. It’s going to end up being about 100 slides.
- Spent several hours though finding images to use throughout. I’m incorporating a lot of memes to bring humor, but it also helps tell the story.
- This week was our week for one to ones. I’ve realized sometimes my role is to lead, sometimes be a sounding board, sometimes by a therapist and sometimes be a cheerleader.
- Had to bring in an outside consultant for an IMAP issue we are having with one particular user. The user hasn’t been able to send emails and has been pretty upset. I had a call with him to let him know we’re trying to get to the bottom of it for him and that we would end up pushing his billing date out so that he’ll get to fully use the system.
- Jumped the gun on ClosingCall. We had initially agreed on everything, but their board didn’t like the idea of just giving up the asset – so we’re still trying to hammer out a deal that makes sense for everyone.
- Brittany had 15 demo calls scheduled this week. Expecting some of these to come through next week after the holiday.
- Before we hopped on I was working on the next issue of the Slice of Sales newsletter and adding the top sales content to that. I have been testing different publishing days. So far I have been testing Monday through Thursday. Open rates have been pretty close to 45% to 50% across the board. I’ll be sending the email on Friday next week to test Friday’s for a couple of weeks.
- BIG news… Damian Thompson is officially coming onboard to be the Director of Sales for LeadFuze and a partner in the business.
- For those of you that don’t know, Damian Thompson was my sales coach. We actually had him on in episode 67 to talk about setting up a sales system for SaaS companies.
- This all came together in a 28 hour stretch. I had my sales coaching call with him, and just had this feeling he was kind of ready for something new… so I brought it up and he was shocked and excited. He had all kinds of thoughts about it.
- We talked big picture goals, what the role would be and what it would evolve into and then we worked out what the compensation would look like.
- Giving up a decent equity chunk, but he’s coming in commission only initially… until we double the business to $50k MRR. He believes in what we have going on and in his own abilities obviously. He starts July 11th.
- Any time I can add team members where I am learning things is a positive.
- This means we now have sales, we have marketing, we have customer success, we have engineering… shit just got real.
- Finalize a full webinar for LeadFuze. Part of this will be used in the co-promoted webinar with PandaDoc and Close.io, but the overall webinar will be what we put together and start promoting with Facebook ads.
- Some of the onboarding updates I mapped out this past week should be live next week.
- Hoping to get some of the prospecting updates live.
- Prepare for Damian Thompson’s first week.
- Zero to Scale Insiders – join us for just $19/mo!
- Damian Thompson – Zero to Scale Interview
- If you’d like to take your entrepreneurial journey to a whole new level, join fellow “scalers” on the inside by joining the Zero to Scale Insiders program. For just $19/mo you get access to Justin and Greg and several other like-minded entrepreneurs who want to help you succeed in your journey!
- Be sure to join our free Facebook group for continuous discussion and let us know your thoughts on today’s podcast.
- We’d love to get a 5 star rating on iTunes from you. We don’t plan on asking for this in the episodes themselves since most people are doing other things when they’re listening, but we’d love if you left one for us. 🙂